Rebranding and Website Development for SVSM Group
A comprehensive proposal for Sri Velayudhaswamy Spinning Mills Pvt. Ltd. to rebrand as SVSM Group, establishing a modern, professional, and internationally recognizable identity supported by a robust digital presence.
Project Objectives and Strategic Approach
1
Modern Rebranding
Transform Sri Velayudhaswamy Spinning Mills Pvt. Ltd. into SVSM Group with a modern, industry-aligned identity for global recognition.
2
Website Development
Develop a fully functional, mobile-responsive website serving as a digital headquarters for B2B lead generation.
3
Digital Asset Creation
Produce essential digital assets and communication materials for effective outreach and lead generation efforts.
Our objective is to position SVSM Group as a strong, export-ready textile player in the global market.
Phase 1: Foundational Data Collection
In lieu of a traditional discovery session, we will initiate a focused Data Collection Phase. This crucial step ensures that all subsequent branding, design, and website development activities are built upon a solid, informed foundation.
Brand Background & History
In-depth understanding of SVSM's origins, key milestones, and legacy in the textile industry.
Product Portfolio Details
Comprehensive information on product lines, specifications, and unique selling propositions.
Target Market Insights
Detailed profiles of primary and secondary target audiences, including geographies and client segments.
Desired Brand Tone & Visuals
Guidance on preferred communication style and aesthetic references to inform design direction.
Brand Identity and Collaterals
We will develop a comprehensive brand identity that reflects SVSM Group's modern vision and global aspirations. This includes a memorable logo, a compelling brand story, and essential strategic guidelines.
Logo Tweak
We will give a facelift to the existing logo without changing the identity. *This will not be a brand new logo. 4 options with 1 round of iteration.
Brand Story
One narrative document capturing SVSM's legacy on the journey from Sri Velayudhaswamy Spinning Mills to SVSM, growth, and relevance, including tone of voice, values, and messaging pillars.
Brand Strategy Guide
A lightweight guide covering brand tone, visual identity system, typography, color palette, imagery, and usage principles.
Master Creatives
Three static creatives based on the final brand, each with one round of iteration, for versatile application across touchpoints.
Essential Communication Assets
Beyond core brand identity, we will create vital communication assets to ensure a cohesive and professional presence across all SVSM Group interactions. These deliverables are designed for immediate use and future adaptability.
Stationery Set
- Email Signature
- Business Card
- Letterhead (Print & Digital)
- Envelope
- Invoice Template
- ID Card
- Proposal Cover
- Site Board / Site Signage Template
- Nominations Cover Letter Template
- Product Specification Sheet Template (or) Factory Layout / Process Flow Diagram Template
- WhatsApp DP + Status Poster for festivals or buyer events
- Zoom / Google Meet Background Template (for video calls with overseas clients)
- PDF footer with branding for all official documents
- LinkedIn Cover Banner / Profile Kit
(One option each, with one iteration, delivered as print-ready assets reflecting the new brand identity.)
Company Deck or Product Catalogue (Choose 1)
- Option A: Company Introduction Deck (up to 6 slides) (or)
- Option B: Product Catalogue Brochure (PDF, up to 4 pages)
(Includes writing support and two rounds of iteration for your chosen option.)
PowerPoint Presentation Templates
- One master template including Title, Content, Image, and Thank You slides (up to 5 slides) in editable format for versatile reuse.
Ready to use Content Pieces
- One-Liner Positioning Statement Example: “Preferred Yarn Partner for Global Sustainable Brands”
- To be used under logo, on website, or catalogue intro.
- Standard Boilerplate for Email / Docs
- Short company profile paragraph for tenders, emails, or brochures.
- Can be reused in all nomination documents.
Website Development
Your Digital Headquarters
The cornerstone of SVSM Group’s digital transformation, this modern, responsive corporate website will serve as the central hub for B2B lead generation, global supplier validation, and long-term brand credibility.
Scope of Website Pages (7 Pages)
- Home
- About Us (Legacy, Vision, Board)
- Products (Ring Spun, Rotor, Recycled)
- Sustainability
- CSR
- Certifications
- Get in Touch
💡 Includes a custom-designed homepage banner and layout with strong visual language aligned to your new brand. Full content writing and formatting for all pages is included.
Key Website Features
- Built on WordPress CMS for easy future edits
- Fully responsive across mobile, tablet, and desktop
- On-page SEO for all key pages
- Google Analytics setup for performance tracking
- Download Hub for brochures & certificates
- Integrated Contact Form with email alerts
- WhatsApp Chat Integration for instant B2B support
- Pre-approved UI Wireframe before development
- Speed optimization + SSL setup (if hosted with BBC)
- Maintenance & Admin Handover Guide (PDF)
🎁 Value-Added Tools from BBC
All included at no extra cost, to give your digital brand a performance edge:
🔹 BBC Job Application Portal
- Candidates can apply to open positions
- Filter, search, and download applicant data
- Especially useful during expansion or mill recruitment drives
🔹 BBC Lead Management System & CRM
- (Includes Web Portal and Android app*)
A powerful all-in-one lead tracking and conversion system for your team:
- Real-time lead notifications (via app/email/Telegram)
- Status tracking with follow-up notes and lead assignment
- Campaign source mapping to see which channel is working
- Conversion analytics and TAT (turnaround time) insights
- Centralized dashboard for managers to monitor quality and progress
- Exportable reports (Excel or CRM-ready formats)
🎯 Designed for both daily sales use and leadership oversight.
🔹 Automated Weekly Analytics Report
- PDF snapshot sent via email every Monday
- Includes traffic trends, top pages, device breakdown, and lead sources
(if Google Analytics access is maintained)
🔹 Telegram (Optional)
- Receive instant lead alerts or job applications via Telegram
- Custom filters available (e.g., yarn inquiries only)
🚀 Optional Upgrades (Available on Request)
- Hosting + domain support
- Google Ads setup for lead generation
- LinkedIn Showcase Page Setup
- Ongoing website maintenance and SEO
- WhatsApp Automation & Meta Configuration
- Cloud Calling + Call Monitoring + IVR
*Will be charged as per packages and plans
Enhanced Digital Presence
Beyond the website, we will optimize SVSM Group's digital footprint to maximize visibility and engagement across key online platforms.
LinkedIn Company Page Setup
Establish a professional LinkedIn presence with a brand-aligned cover banner, business description, logo, and industry categorization, linking to your new website.
(Optional Add-on): Polish the founder's LinkedIn profile with a cover banner and professional title/summary.
Google My Business Optimization
Improve your local search and map visibility through listing verification (if needed), optimized business info, images, category, location, hours, and contact details.
Digital Sharable Asset
Create a shareable PDF version of your company deck or Catalogue product brochure, optimized for digital reading and use across your website, WhatsApp, and email communications.
Timeline, Investment & Next Steps
This proposal outlines a comprehensive rebrand and digital transformation, delivered with clear milestones and transparent costing to ensure a smooth and efficient project.
Important Notes:
- This proposal excludes advanced UI/UX, multi-language support, blogs, paid campaigns, or media production (photos/videos).
- All assets will be delivered in open and export formats, ensuring your long-term flexibility.
- Hosting and maintenance are not included in this plan.